Aquafina is the number one water brand in the world. The parent company Pepsi-Cola wanted to explore a range of different approaches to a new brand identity. Here are examples of approaches from a broad cross section of prototypes.
Purina Beyond is a line of nutritionally complete natural dog and cat food that starts with simple, natural and recognizable ingredients.
In an industry that was increasingly focused on health, whole foods and real ingredients, Purina was having trouble capturing the attention of its target consumer and retaining market share. Its existing packaging was functional, but wasn’t making impact on shelf and was failing to gain the trust of its consumers.
Lompreydesign created a new package design system, helping to convey the brand story — celebrating the goodness that comes from nature.
Magnifi is currently exploring a redesign of their product and identity. Here are examples of design and identity concepts for their new app. Magnifi is a first of it's kind social ticketing app. It allows users to reserve tickets for friends for 24 hours with the option to pay now or pay later. It also allows users to chat with friends and coordinate around an upcoming event.
Nestle' Carnation Hot Cocoa Mix Collectors Tin. Nestle' Carnation produces a Holiday Hot Cocoa Tin every year. We created a friendly family oriented design and illustration to communicate the joy of the Holidays.
Leapfrog developed a new product called the LeapPad Primo. The LeapPad Primo's focus is on the key qualities parents are looking for in their child’s first tablet experience: access to hundreds of top-quality educational apps, books, games and videos, highly durable construction and incredibly safe web browsing straight out of the box. Here are examples of various packaging solutions each with a different emphasis, while maintaining core messaging attributes.
Seven Brew is a new drive-thru coffee company based in Arkansas. They needed something rustic/hip and eye catchingly different for their first public product launch. They had a $200,000 custom coffee trailer that they had just built and needed a logo and a wrap for their new trailer. So a plywood wrap was the obvious choice and it looks great against all the stainless trim. They are now on their way to building drive-thrus all over the south.
For more than twenty-five years, Cornerstone Research has provided economic and financial analysis in all phases of commercial litigation and regulatory proceedings. Cornerstone was having a team building event in San Diego California. Team up was the name of the event and three different approaches were decided upon. The first was a slightly kitsch eighties approach, the second one was a clean modern logotype approach and the third was a retro approach. The eighties version won.
Lucerne Dairy Farms is the oldest and largest Safeway-owned brand with $1.2 billion in annual sales. Its potential, however, is so much more given its breadth: 475 SKUs across 20 categories including milks, yogurts, cheeses, eggs and beyond. But consumers found the brand boring, and they did not recognize or consider the brand from one aisle to the next. If Safeway could grow consumer loyalty across categories and get half of Lucerne households to buy just one more Lucerne product, incremental revenue could potentially reach $33.5 million a year. Through a confident brand strategy and an iconic packaging design system, Lompreydesign helped Lucerne transcend a commodity stereotype and connect emotionally with consumers.
Pepsi-Cola's Aquafina is one of the leading water brands in the United States. Lompreydesign was tasked with creating a logo around Vitaqua. This was Pepsi-Cola's prototype for the enhanced water market. Lompreydesign produced a package design, and logotype concept emphasizing the sport and spa lifestyle market.
Lila Blue, The Sibylline, and The Bengsons wanted a retro modernist poster for their gig at The Slipper Room in New York City. This concept was created referencing the fantastic book by Gestalten called "The Modernist" as inspiration. Simplicity of design replete with a worn, stained, and faded vinyl album cover texture was the final solution.
Examples of a cross section of different logos for a variety of different businesses. From top to bottom: Distracted Globe Foundation, Supporting Theater and the Arts. Leela Willow, Interior Design. Raspberry Media, Software Design & Engineering. Cornerstone Research, Litigation Research 25th Anniversary Logo. Magnifi, Social Event Ticketing. Leapfrog, Female Icon for flypen product. Indigenous, Organic Cosmetics.