Lucerne has proudly provided American families with wholesome, farm-fresh milk since it was established as a dairy farmers' cooperative over one hundred years ago in 1904. The Lucerne brand has gone through numerous changes throughout the years. A design firm based in California hired Lomprey Design to create a campaign aimed at elevating and refreshing the look of the brand. The samples here were concepts Lomprey Design produced for the new Lucerne brand rollout.