Purina Beyond® is a healthful addition to the Purina suite of Pet Foods. Establishing the Beyond® brand in an environment that has consumers increasingly focussing on healthy alternatives, Purina needed to capture that need by emphasizing whole and healthy ingredients.
Lompreydesign consulted with and assisted one of Purina's agencies in designing the brand, helping guide the narrative of the brand to serve the changing priorities of the health conscious pet owner.